TikTok launches TikTok Radio and Podcasts with iHeartMedia

What’s Happening

Breaking it down: TikTok is breaking into audio with iHeartMedia and launching five new podcasts with your favorite creators at the helm.

Home Life Digital Culture TikTok launches TikTok Radio and Podcasts with iHeartMedia TikTok is pushing into audio. By Tim Marcin Tim Marcin Associate Editor, Culture Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the the internet. (plot twist fr)

You’ll also see some coverage of memes, tech, sports, trends, and the occasional hot take.

The Details

You can find him on Bluesky (sometimes), Instagram (infrequently), or eating Buffalo wings (as often as possible). Read Full Bio on on Facebook on Twitter on Flipboard Credit: Joseph Maldonado/Mashable With most TikTok FYPs already brimming with podcast clips , it’s clear the socials company is now trying to break into the genre.

On Friday, the company is launching the TikTok Podcast Network and a new platform called TikTok Radio. Both projects are working with iHeartMedia to help fill out the audio-first content.

Why This Matters

The idea behind TikTok Radio is, basically, an FYP for, well, radio and podcasts. SEE ALSO: TikTok is using Charli XCX’s ‘House’ better than “Wuthering Heights” Wrote TikTok in a press release: Mashable Trend Report Decode what s viral, what s next, and what it all means. For Mashable s weekly Trend Report .

Tech companies have been making moves like this as competition heats up.

Key Takeaways

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• ” The TikTok Podcast Network, meanwhile, also launches on Friday with a lineup of creators enlisted to start pods.

The Bottom Line

The station will broadcast live for the first time on March 13 from SXSW, and will be available on the free iHeartRadio app and across 28 broadcast stations nationwide, including New York, Los Angeles, Atlanta, Austin, Chicago, Dallas, Nashville, Miami, and more. ” The TikTok Podcast Network, meanwhile, also launches on Friday with a lineup of creators enlisted to start pods.

Is this a W or an L? You decide.