The affordable Korean SUV making luxury buyers rethink th...

What’s Happening

Okay so This affordable Korean SUV is quietly making luxury buyers rethink why they’re paying more.

The affordable Korean SUV making luxury buyers rethink their money Credit: Kia By Adam Gray Published Mar 27, 2026, 5:31 PM EDT Adam Gray, a seasoned automotive journalist and content creator from the UK, joined the How-To Geek editorial team in January 2025. As an automotive journalist for How-To Geek, Adam breaks first-to-report news on the latest in automotive tech, as well as penning automotive features and reviews. (wild, right?)

Adam is also a contributor to one of How-To Geek’s sister sites, TopSpeed, where he uses his media accrediation with manufacturers’ press offices to gain access to the latest vehicles for subsequent review.

The Details

Prior to joining How-To Geek, Adam worked on a freelance basis, contributing automotive content to a variety of business and lifestyle publications. His experience also includes time spent serving as senior editorial & auction content manager for SBX Cars , automotive content writer for Supercar Blondie , motoring editor for Portfolio North , and motoring editor - North East for Reach plc .

When he’s not putting the latest vehicle through its paces or testing out its tech, Adam can be found at his local ice rink playing ice hockey or at the Riverside Stadium supporting his beloved Middlesbrough FC. Adam also enjoys spending quality time with his three children: Ellie, Oscar, and Heidi.

Why This Matters

Sign in to your How-To Geek account Add Us On follow Follow followed Followed Like Like Thread Log in Here is a fact-based summary of the story contents: Try something different: Show me the facts Explain it like I’m 5 Give me a lighthearted recap The three-row SUV world isn’t what it used to be. What kicked off as a practical, no-frills family space has exploded into a battle of comfort, tech , and style, with features once only found in luxury rides showing up in more affordable models. Mainstream SUVs are closing the gap fast, while luxury prices keep climbing.

This could have major implications for how we use technology going forward.

The Bottom Line

Mainstream SUVs are closing the gap fast, while luxury prices keep climbing.

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