Macys just shipped an AI-powered shopping assistan...

What’s Happening

Breaking it down: The “Ask Macy’s” chatbot may help the company’s comeback and reverse declining sales.

If you’ve ever stood in front of the mirror and wondered what your outfit’s missing, Macy’s may have the answer. The company just shipped its “Ask Macy’s” AI chatbot, powered by Google’s Gemini AI assistant, and it’s having shocking success. (we’re not making this up)

Recommended Video The chatbot shipped across all the company’s digital platforms on Monday, but it was tested with about half of Macy’s site visitors over several weeks, the company told Bloomberg.

The Details

Shoppers who use the chatbot spend about 4. 75 times more than those who don’t, Bloomberg reported.

The bot’s short-term success comes as Macy’s tries to make its comeback after a decade of declining sales. Earlier this month, the company reported net sales decreased by 2.

Why This Matters

4% last year, but returned to comparable sales growth, up 1. 65 billion in net sales this year, a little less than last year’s $21. 76 billion, and sees comp sales flat at the midpoint of guidance.

This reflects broader trends we’re seeing in the business world right now.

The Bottom Line

More AI shopping assistants are coming as companies and startups bet on making online shopping more smooth. For example, Bill Gates’s daughter Phoebe Gates founded Phia , a browser extension that compares prices across the the internet.

How do you feel about this development?