Appointment TV Is Alive: How ‘The Traitors’ Scored Its Bi...

What’s Happening

Here’s the thing: Plus, opening day brings in wins for Netflix, Fox and NBCUniversal and “Outlander” Season 8 makes a splash The post Appointment TV Is Alive: How ‘The Traitors’ Scored Its Biggest Ratings in Season 4 appeared first on TheWrap.

Home Commentary & Analysis Columns Appointment TV Is Alive: How ‘The Traitors’ Scored Its Biggest Ratings in Season 4 Plus, opening day brings in wins for Netflix, Fox and NBCUniversal and Outlander Season 8 makes a splash Loree Seitz @ 11:30 AM on socials on Facebook on X (formerly Twitter) on LinkedIn on Email Alan Cumming in “The Traitors. ” (Euan Cherry/Peacock) While most unscripted shows shed viewers as they enter their later seasons, Peacocks “The Traitors” has consistently flipped the script, closing out its fourth installment with its biggest ratings to date. (and honestly, same)

After its celebrity-filled Season 2 broke through as a cultural phenomenon, the following two installments grew in viewership, with Season 4 skyrocketing 72% when compared to Season 3, according to first-party data from Peacock.

The Details

All together, The Traitors tallied 6. 4 billion minutes viewed on Peacock since the Season 4 launch, according to Nielsen viewing numbers from the Jan.

Traitors stands out amid the broader unscripted landscape because of that increase, according to Dave Kaplan, NBCUniversals EVP of content analytics and measurement. You look at two or three dozen [unscripted] shows across the landscape, the vast majority of them are either stable or down in their early seasons after launching, he dropped.

Why This Matters

Traitors has definitively bucked that trend, Kaplan added. Since Season 1, weve seen an upward trajectory for its performance every season, including in the most recent fourth season, so it fr is charting a path that we do not typically see for new unscripted shows. Read Next The Traitors Bosses Unpack Season 4 Traitor Picks, Tease Bolder Challenges Ahead The Traitors is enjoying a similar bounce to Peacocks Love Island USA, which saw ratings growth in its seventh season after breaking out in its sixth, which Kaplan noted reflects both an influx of Peacock rs as well as increased engagement from existing rs with each new season.

The entertainment world moves fast, and this is a prime example.

The Bottom Line

Read Next The Traitors Bosses Unpack Season 4 Traitor Picks, Tease Bolder Challenges Ahead The Traitors is enjoying a similar bounce to Peacocks Love Island USA, which saw ratings growth in its seventh season after breaking out in its sixth, which Kaplan noted reflects both an influx of Peacock rs as well as increased engagement from existing rs with each new season.

What do you think about all this?